How YC-Backed Startup Booktrope is Reinventing Book Publishing – with Katherine Sears [064]

How YC-Backed Startup Booktrope is Reinventing Book Publishing

Katherine Sears is the co-founder and chief marketing officer of Booktrope, a web platform that allows authors, editors, marketers and designers to form a team and work together to create and market a new book. The company is based in Seattle and was founded in 2011. In this episode, we talk about:

• How Booktrope turned a simple idea into a new innovative category in book publishing.
• How the business launched and operated for 1.5 years with no software product.
• Going through Y-Combinator & the experiences/lessons learned by the co-founders.
• How Katherine used Twitter to build authority and attract new customers.
• What Booktrope did to start generating their first $1M annual run rate.

Book Recommendation

• “Blink: The Power of Thinking Without Thinking” by Malcolm Gladwell – Amazon.com

Links, Resources & People Mentioned

• Booktrope
• Worklife
• Wattpad
• Tess Thompson – @TessWrites
• Ken Shear – Publisher &  CEO, Booktrope
• Andy Roberts – CTO, Booktrope

Contact Information

• Katherine Sears – @ksearsbooks | ksears [at] booktrope [dot] com
• Omer Khan – @omerkhan

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