How YC-Backed Startup Booktrope is Reinventing Book Publishing – with Katherine Sears [064]
How YC-Backed Startup Booktrope is Reinventing Book Publishing
Katherine Sears is the co-founder and chief marketing officer of Booktrope, a web platform that allows authors, editors, marketers and designers to form a team and work together to create and market a new book. The company is based in Seattle and was founded in 2011. In this episode, we talk about:
How Booktrope turned a simple idea into a new innovative category in book publishing.
How the business launched and operated for 1.5 years with no software product.
Going through Y-Combinator & the experiences/lessons learned by the co-founders.
How Katherine used Twitter to build authority and attract new customers.
What Booktrope did to start generating their first $1M annual run rate.
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