How YC-Backed Startup Booktrope is Reinventing Book Publishing – with Katherine Sears [064]
How YC-Backed Startup Booktrope is Reinventing Book Publishing
Katherine Sears is the co-founder and chief marketing officer of Booktrope, a web platform that allows authors, editors, marketers and designers to form a team and work together to create and market a new book. The company is based in Seattle and was founded in 2011. In this episode, we talk about:
How Booktrope turned a simple idea into a new innovative category in book publishing.
How the business launched and operated for 1.5 years with no software product.
Going through Y-Combinator & the experiences/lessons learned by the co-founders.
How Katherine used Twitter to build authority and attract new customers.
What Booktrope did to start generating their first $1M annual run rate.
![How to Grow a SaaS Company to $100M ARR - with Clate Mask of Infusionsoft [146]](https://saasclub.io/wp-content/uploads/2018/10/saas-company-Clate-Mask.png "How to Grow a SaaS Company to $100M ARR - with Clate Mask of Infusionsoft [146]")
![5 Steps to Nailing Your SaaS Product Positioning - with April Dunford [252]](https://saasclub.io/wp-content/uploads/2020/07/April-Dunford.png "5 Steps to Nailing Your SaaS Product Positioning - with April Dunford [252]")
![SaaS Idea Validation: How to Ask Customers Good Questions - with Rob Fitzpatrick [206]](https://saasclub.io/wp-content/uploads/2019/03/SaaS-Idea-Validation-Rob-Fitzpatrick.png "SaaS Idea Validation: How to Ask Customers Good Questions - with Rob Fitzpatrick [206]")
![Building an 8-Figure SaaS by Focusing on One Market - with Dave MacLeod [298]](https://saasclub.io/wp-content/uploads/2021/10/Dave-MacLeod-ThoughExchange.png "Building an 8-Figure SaaS by Focusing on One Market - with Dave MacLeod [298]")
![What to Do When No One Will Pay for Your SaaS Product - with Ryan Born [228]](https://saasclub.io/wp-content/uploads/2019/10/228_-Ryan-Born.png "What to Do When No One Will Pay for Your SaaS Product - with Ryan Born [228]")
![Loomly: How We Grew Our SaaS to Over 7000 Customers - with Thibaud Clement [280]](https://saasclub.io/wp-content/uploads/2021/03/Thibaud-Clement.png "Loomly: How We Grew Our SaaS to Over 7000 Customers - with Thibaud Clement [280]")
![Whooshkaa: Launch & Differentiate Your SaaS in a Crowded Market - with Rob Loewenthal [265]](https://saasclub.io/wp-content/uploads/2020/09/Robert-Loewenthal-Whooshkaa.png "Whooshkaa: Launch & Differentiate Your SaaS in a Crowded Market - with Rob Loewenthal [265]")
![How Demio's Founders Overcame Their $100K SaaS Lesson - with David Abrams [153]](https://saasclub.io/wp-content/uploads/2018/10/saas-lesson-David-Abrams.png "How Demio's Founders Overcame Their $100K SaaS Lesson - with David Abrams [153]")
![Whale: The Realities and Struggles of Building a SaaS Startup - with Gary Vanbutsele [316]](https://saasclub.io/wp-content/uploads/2022/05/Gary-Vanbutsele-UseWhale.png "Whale: The Realities and Struggles of Building a SaaS Startup - with Gary Vanbutsele [316]")
![CinchShare: How a Stay at Home Mom Built a $5M ARR SaaS Company - with Jennifer Johnson [235]](https://saasclub.io/wp-content/uploads/2020/01/Jennifer-Johnson.png "CinchShare: How a Stay at Home Mom Built a $5M ARR SaaS Company - with Jennifer Johnson [235]")