How a Bootstrapped Startup Made Content Marketing Work After Months of Failure – with Josh Haynam [058]
How a Bootstrapped Startup Made Content Marketing Work After Months of Failure
Today's episode is part 2 of the interview with Josh Haynam of Interact – a SaaS product that makes it easier to create shareable quizzes for your website. In this episode, we're going to get tactical and learn how they used content marketing to do that. We'll talk about the 30 or 40 posts that Josh wrote which didn't even generate ONE free user of their product. And we'll talk about the one blog post that he wrote which suddenly started generating paying customers.
Success Quote
“Luck is the by-product of busting your fanny” — Don Sutton
![UserZoom: Getting to $100M ARR by Falling in Love with a Problem - with Alfonso de la Nuez [315]](https://saasclub.io/wp-content/uploads/2022/04/Alfonso-de-la-Nuez-UserZoom.png "UserZoom: Getting to $100M ARR by Falling in Love with a Problem - with Alfonso de la Nuez [315]")
![Qwilr: SaaS Freemium Pitfalls and How to Avoid Them - with Mark Tanner [261]](https://saasclub.io/wp-content/uploads/2020/09/Mark-Tanner.png "Qwilr: SaaS Freemium Pitfalls and How to Avoid Them - with Mark Tanner [261]")
![Loomly: How We Grew Our SaaS to Over 7000 Customers - with Thibaud Clement [280]](https://saasclub.io/wp-content/uploads/2021/03/Thibaud-Clement.png "Loomly: How We Grew Our SaaS to Over 7000 Customers - with Thibaud Clement [280]")
![How Demio's Founders Overcame Their $100K SaaS Lesson - with David Abrams [153]](https://saasclub.io/wp-content/uploads/2018/10/saas-lesson-David-Abrams.png "How Demio's Founders Overcame Their $100K SaaS Lesson - with David Abrams [153]")
![DocSend: A Case Study in Product-Led Growth - with Russ Heddleston [273]](https://saasclub.io/wp-content/uploads/2020/12/Russ-Heddleston.png "DocSend: A Case Study in Product-Led Growth - with Russ Heddleston [273]")
![How to Build a SaaS Brand Without Doing 'Branding' - with Paul Campillo [270]](https://saasclub.io/wp-content/uploads/2020/11/Paul-Campillo-Typeform.png "How to Build a SaaS Brand Without Doing 'Branding' - with Paul Campillo [270]")
![From Struggling Bootstrapper to $10M+ SaaS CEO - with Ryan Fyfe [294]](https://saasclub.io/wp-content/uploads/2021/09/Ryan-Fyfe-COO-Workpuls.png "From Struggling Bootstrapper to $10M+ SaaS CEO - with Ryan Fyfe [294]")
![How a High-School Teacher Earned $5 Million With Online Coding Courses - with Rob Percival [149]](https://saasclub.io/wp-content/uploads/2018/10/saas-online-coding-courses-Rob-Percival.png "How a High-School Teacher Earned $5 Million With Online Coding Courses - with Rob Percival [149]")
![Subly: Bootstrapping a SaaS from Zero to 60,000 Users - with Holly Stephens [289]](https://saasclub.io/wp-content/uploads/2021/06/Holly-Stephens-Subly.png "Subly: Bootstrapping a SaaS from Zero to 60,000 Users - with Holly Stephens [289]")
![SaaS Product-Led Growth and the New Customer Journey - with Blake Bartlett [263]](https://saasclub.io/wp-content/uploads/2020/09/Blake-Bartlett-SaaS-Product-Led-Growth.png "SaaS Product-Led Growth and the New Customer Journey - with Blake Bartlett [263]")