How a Bootstrapped Startup Made Content Marketing Work After Months of Failure
Today's episode is part 2 of the interview with Josh Haynam of Interact – a SaaS product that makes it easier to create shareable quizzes for your website. In this episode, we're going to get tactical and learn how they used content marketing to do that. We'll talk about the 30 or 40 posts that Josh wrote which didn't even generate ONE free user of their product. And we'll talk about the one blog post that he wrote which suddenly started generating paying customers.
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Success Quote
- “Luck is the by-product of busting your fanny” — Don Sutton
Book Recommendation
- “How to Win Friends and Influence People” by Dale Carnegie
Links, Resources & People Mentioned
- Interact – @tryinteract
- iDoneThis – @idonethis
- CopyBlogger – @copyblogger
- Unbounce – @unbounce
- Buffer – @buffer
- Entrepreneur – @entrepreneur