How a Bootstrapped Startup Made Content Marketing Work After Months of Failure
Today's episode is part 2 of the interview with Josh Haynam of Interact – a SaaS product that makes it easier to create shareable quizzes for your website. In this episode, we're going to get tactical and learn how they used content marketing to do that. We'll talk about the 30 or 40 posts that Josh wrote which didn't even generate ONE free user of their product. And we'll talk about the one blog post that he wrote which suddenly started generating paying customers.
Success Quote
- “Luck is the by-product of busting your fanny” — Don Sutton
Book Recommendation
- “How to Win Friends and Influence People” by Dale Carnegie
Links, Resources & People Mentioned
- Interact – @tryinteract
- iDoneThis – @idonethis
- CopyBlogger – @copyblogger
- Unbounce – @unbounce
- Buffer – @buffer
- Entrepreneur – @entrepreneur
Contact Information
Recommended Podcast Episodes
- How a SaaS Company Uses Artificial Intelligence to Generate B2B Leads - with Bastiaan…
- Trackier: How 3 Guys in India Bootstrapped a $2M SaaS Startup - with Udit Verma [255]
- Whale: The Realities and Struggles of Building a SaaS Startup - with Gary Vanbutsele [316]
- 5 Steps to Nailing Your SaaS Product Positioning - with April Dunford [252]
- How a SaaS User Experience Can Help Grow Your Business - with Suresh Sambandam [224]
- How to Create SaaS Buyer Personas and Produce Better Content - with Adrienne Barnes [286]
- How a SaaS Startup Used Engineering As Marketing to Drive Growth - with Randy Rayess [155]
- SaaS Growth: Unconventional Wisdom Leads to a $40 Million Startup - with Tim Soulo [205]
- Findigs: Focusing on Progress Not Perfection to Hit $2M ARR - with Steve Carroll [290]
- CinchShare: How a Stay at Home Mom Built a $5M ARR SaaS Company - with Jennifer Johnson…