How a Bootstrapped Startup Made Content Marketing Work After Months of Failure
Today's episode is part 2 of the interview with Josh Haynam of Interact – a SaaS product that makes it easier to create shareable quizzes for your website. In this episode, we're going to get tactical and learn how they used content marketing to do that. We'll talk about the 30 or 40 posts that Josh wrote which didn't even generate ONE free user of their product. And we'll talk about the one blog post that he wrote which suddenly started generating paying customers.
Getting to $10K MRR
Weekly coaching, proven frameworks, and a community of early-stage founders.
Learn More →
Scaling to $1M ARR
Strategic guidance, direct mentorship, and a peer group of 6-figure founders.
Learn More →
Success Quote
- “Luck is the by-product of busting your fanny” — Don Sutton
Book Recommendation
- “How to Win Friends and Influence People” by Dale Carnegie
Links, Resources & People Mentioned
- Interact – @tryinteract
- iDoneThis – @idonethis
- CopyBlogger – @copyblogger
- Unbounce – @unbounce
- Buffer – @buffer
- Entrepreneur – @entrepreneur
Contact Information
Recommended Podcast Episodes
- Airplane: The Importance of Founder-Market Fit in SaaS - with Josh Ma [370]
- Scratch Your Own Itch for SaaS Success - with Janna Bastow [158]
- 5 Steps to Nailing Your SaaS Product Positioning - with April Dunford [252]
- Huntress: From NSA Hacker to $120M ARR Security SaaS - with Kyle Hanslovan [429]
- Airbase: From Solo Founder to 8-Figure ARR SaaS - with Thejo Kote [381]
- How to Build a Better SaaS Product (and Business) with User Stories - with Matt…
- Dover: How to Get Customers without a Product or Website - with George Carollo [287]
- How a SaaS Startup Used Engineering As Marketing to Drive Growth - with Randy Rayess [155]
- Subly: Bootstrapping a SaaS from Zero to 60,000 Users - with Holly Stephens [289]
- 7 Key User Flows to Unlock Your SaaS Growth - with Peter Loving [410]