The Automatic Customer: Creating a Subscription Business in Any Industry

John Warrillow is the founder of The Value Builder System, a company that helps business owners improve the value of their company. Prior to starting The Value Builder System, John started and exited four companies, including a market research business that was acquired in 2008. John is the author of the bestselling book Built to Sell: Creating a Business That Can Thrive Without You, which was recognized by both Fortune and Inc Magazine as one of the best business books of 2011. His latest book, The Automatic Customer: Creating A Subscription Business In Any Industry was released by Random House in February 2015. John has been recognized by B2B Marketing as one of the top 10 business-to-business marketers in the United States.

In this episode we talk about:

John's latest book, “The Automatic Customer: Creating A Subscription Business In Any Industry”
The 9 subscription business models that John's identified in his book
We discuss case studies across a variety of industries using each model
How any industry can build a subscription business & how you can too

Success Quote

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.” — Theodore Roosevelt