Bootstrapping·Vlad Gozman, involve.me

involve.me: Bootstrapping a No-Code SaaS to 7-Figures

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Vlad Gozman is the co-founder and CEO of involve.me, a no-code builder for interactive forms, quizzes, surveys, and more.

In 2018, after spending 2 years building a content management system for virtual reality experiences, Vlad realized there wasn't enough market demand.

During that time, Vlad and his co-founders were also doing some agency work to finance their startup. And they realized that there seemed to be a consistent need from clients to create customized web forms.

Building the forms manually was often time-intensive. So, they started automating parts, which eventually sparked the idea for a self-serve SaaS product.

After validating the concept with a few initial customers, they launched an MVP as a freemium product. And they were able to get to their first 10 customers by switching their agency customers to the new product.

But it had taken Vlad and his co-founders almost 2.5 years of trial and error to get to this point. They hadn't paid themselves anything for years and kept investing money from the agency work back into their startup and paying salaries for a small team.

And having made the decision to bootstrap the business was adding to the pressure for the founders to grow faster and start generating meaningful revenue.

Today, involve.me is a profitable 7-figure ARR SaaS company with thousands of customers. They've grown to a team of 14 people and are still fully bootstrapped.

This episode is part of our Bootstrapping series.

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