The SaaS Podcast
How Storytelling Can Help Your Startup Get More Customers – with Ian Harris 
How Storytelling Can Help Your Startup Get More Customers
Ian Harris is the author of the book ‘Hooked on You – The Genius Way to Make Anybody Read Anything'. He's the associate director of Gatehouse, a UK based communication agency. And regularly speaks about how to build an audience and use storytelling to capture people's attention.
In his book, he explains why storytelling matters in the business world. And how you can use storytelling to get people's attention and eventually turn them into your customers. Whether you're writing emails, blog posts, or landing page copy, you'll discover how storytelling can help you be more effective at getting customers.
It seems that we're all getting more and more overwhelmed with content these days. More blog posts are being published, more emails are being sent, there are more tweets, shares, and likes. And it's no different for our customers.
They're overwhelmed with information and if you want to grab their attention, then storytelling is a perfect way to do that.
We're going to talk about what exactly storytelling, how all of us have stories that we can tell, we'll share some hacks on how you can find stories, and we'll go through a step-by-step process for using those stories to grab people's attention and get more customers.
- “The War of Art: Winning the Inner Creative Battle” by Steven Pressfield