How to Create a SaaS Offer Your Prospects Can't Refuse
This is a special episode and I have three guests on the show today!
Jimmy Ellis and Chris Rizzo are the co-founders of Prospecting Hub, a performance-based marketing firm. They generate leads for companies but only get paid when the lead is closed.
Charles Kelly is the founder and CEO of Logic54, a SaaS platform, and service that helps school districts to run more efficient bus routes and save money.
In this episode, we're going to teach you something that I believe is so important to building a successful SaaS business, yet very few people talk about it.
When you're asking for a sale from a potential customer (whether in person or on your website) you need to present an attractive offer. You need to tell them about your product, how it will help them and what you'd like in return.
It sounds simple. But most of us know that it's not.
When you're struggling to make sales, a poor offer can often be the cause. And many businesses have dramatically improved sales by simply creating a better offer (without actually changing their product).
And a strong (or ‘power') guarantee makes your offer even more attractive and helps close more sales.
So in this episode, we're going to show us how to create an offer and power guarantee that your prospects can't refuse.
And then we're going to look at a real-life example with Charles Kelly (one of my SaaS Club Plus members) and how he's developing an offer and power guarantee for his SaaS business.
The Show Notes
- Prospecting Hub
- Logic 54
- SaaS Club Plus
- Jimmy Ellis on LinkedIn
- Chris Rizzo on LinkedIn
- Charles Kelly on LinkedIn
- Omer on Twitter