Bootstrapping·Peter Ord, GUIDEcx

GUIDEcx: From 100+ LinkedIn Conversations to 8-Figure SaaS

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Peter Ord is the founder and CEO of GUIDEcx, a client onboarding and implementation platform.

In 2017, Peter launched GUIDEcx. He had seen firsthand the problems with customer onboarding at his previous job and wanted to help companies make it better for their clients.

He kicked things off by talking to more than 100 people who managed customer onboarding. He wanted to make sure there was a real need for specialized software. Once he was confident that there was, he put together an early version of the product to show to potential customers.

In the beginning, Peter made some key decisions that set GUIDEcx on the path to success. For example, he raised his pricing pretty early on, which helped him attract customers who valued what he was offering and were willing to pay for it.

But it wasn't all smooth sailing. During the first year, two important team members quit. They were half of his team back then and left because the business was growing too slowly.

After losing those two people, Peter had an important decision to make.

Was he going to build a lifestyle business and continue to grow slowly? Or was he going to go all-in, raise money, and build a fast-growing startup? He chose the latter.

Today, GUIDEcx has hundreds of customers, has hit the $10 million ARR mark, and raised over $40 million.

This episode is part of our Bootstrapping series.

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