Freemium Model for SaaS: Lessons from a Startup Founder

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Sam Dolbel is the co-founder and CEO of SINC, a SaaS product, and a mobile app that helps companies manage their mobile workforce by taking care of timesheets, location tracking, staff scheduling, and job tracking.

In 2017, Sam was running a small business in New Zealand. He had 10 employees and found himself spending several hours every week managing payroll.

He reached out to a friend and asked him if he could help him create a spreadsheet that might help him save some time and make dealing with payroll easier.

Sam's friend suggested that they build an app. It sounded like a great idea. The only trouble was that his friend (who was a mechanical engineer) didn't know how to code either.

And at the time, his friend was filming a documentary in Africa. But he had some time, so he started learning how to code while living in a tent in Tanzania.

A couple of months later, the app was ready and Sam was using it in his business. Once they realized the value of the app, they decided to join forces and launch it as a product.

In this interview, we talk about:

Today, SINC has over 1,000 paying customers and the founder's journey is a really interesting story. I hope you enjoy it.

This episode is part of our PLG & Growth series.

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Omer Khan: LinkedIn | X

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