PLG & Growth·Itai Sadan, Duda

Duda: From Frustrations and Doubts to 8-Figure ARR SaaS

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Itai Sadan is the co-founder and CEO of Duda, a professional website builder for digital agencies and SaaS companies.

In 2009, Itai and Amir, both at SAP, were eager to start their own venture, always on the lookout for a winning business idea.

Noticing that many small businesses struggled with mobile website creation, they dedicated their evenings and weekends to developing a solution.

Eventually, they shipped basic software for building mobile websites. But they struggled to find customers because they had full-time jobs and not enough time to dedicate to their business.

Getting investors on board was tough, too. Nearly every investor they spoke to wanted to see more customers and traction. And many were skeptical about the business idea.

The first year was full of frustration and the founders questioned if they were on the right track.

But the pair kept going, relentlessly improving their product and looking for customers.

Eventually, they caught a lucky break when their product caught the attention of someone at AT&T, who reached out to learn more about what they were building.

Three months later, they had signed a significant contract with AT&T.

Today, Duda is an 8-figure ARR company used by 22,000 agencies to manage over 1 million websites. The team's grown to 180 and they've raised $96 million in funding.

This episode is part of our PLG & Growth series.

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