Upsales: Bootstrapping a B2B SaaS to $13 Million ARR

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Daniel Wikberg is the founder and CEO of Upsales, a CRM solution that helps B2B sales teams to uncover new opportunities and secure more deals.

In 2001, when he was 20 years old, Daniel decided to take a sabbatical year before going to university. During that year, he worked as a sales rep and quickly realized that there was a lack of user-friendly software for salespeople.

Since he knew how to code, Daniel quickly built a simple customer database and to-do list. Even though he was a bit embarrassed about the software, he got it in front of a prospective customer and managed to close his first sale.

That's when Daniel had a lightbulb moment and decided to ditch his university plans and launch Upsales instead.

Fast forward to today, Upsales has become a 70-person team, pulling in around $13M in ARR with 1,800 customers, all while being bootstrapped.

This episode is part of our Enterprise Sales series.

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Book Recommendations

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

by Ben Horowitz

Links

Upsales: Website | LinkedIn | X
Daniel Wikberg: LinkedIn
Omer Khan: LinkedIn | X

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