Anvil: From Zero Sales Skills to 7-Figure ARR SaaS

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Mang-Git Ng is the co-founder and CEO of Anvil, an automation platform that helps businesses build simple online workflows for cumbersome paperwork processes.

In 2017, while struggling through a frustrating mortgage application process that involved exchanging PDF documents over email, Mang-Git had an aha' moment.

He realized that moving all this paperwork to online forms could solve a massive pain.

Mang-Git and his co-founder, Ben, spent months interviewing people. Once confident that they were solving a real problem, they built their initial product.

But then they made a classic founder mistake – trying to sell to anyone and everyone.

With no sales experience, Mang-Git struggled with crafting cold outreach emails. He'd obsess over each one, often taking 25 minutes or more per email, but barely got any responses.

Adding to their struggles, they also attracted the wrong early customers. Many of them were excessively demanding and created a huge distraction for the founders.

Fast forward to today, Anvile is a 7-figure ARR SaaS company that's raised $10M.

This episode is part of our First Customers series.

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Book Recommendations

High Growth Handbook: Scaling Startups from 10 to 10,000 People

by Elad Gil

Links

Anvil: Website | LinkedIn | X
Mang-Git Ng: LinkedIn | X
Omer Khan: LinkedIn | X

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