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The SaaS Podcast

Part 2 – How a Neglected Side Project Turned Into a Multi-Million Dollar Startup – with Amir Salihefendic [085]

Part 2 - How a Neglected Side Project Turned Into a Multi-Million Dollar Startup - Amir Salihefendic

Amir Salihefendic is the founder and CEO of, the makers of Todoist, an online and mobile task management app. He started Todoist in 2007 when he was still a student with two programming jobs on the side. He needed a way to manage his own work and productivity but couldn’t find the right tool. So he decided to build his own tool. He didn’t see it as a startup and he didn’t have any big ambitions. It was just a tool.

Today, the company has over 4 million of users and Todoist is also used by a number of Fortune 100 companies. And the tool that our guest built for himself has grown into a company with over 40 employees and several million dollars in annual revenue.

In this episode we talk about:

  • Importance of finding the right distribution channels to reach the right users/customers
  • Why Amir believes that building a minimum viable product (MVP) too quickly can be a bad idea
  • How he manages his team of 40 people who all work remotely and have very few meetings
  • How he manages his own day/priorities and some key lessons you can apply in your life

Success Quote

  • “One of the biggest and most important thing is having an important mission that you think helps other people or helps the world”

Book Recommendation

  • “Jony Ive: The Genius Behind Apple's Greatest Products” by Leander Kahney  – | Audible

Links, Resources & People Mentioned

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Omer Khan

Hi, I'm Omer, the founder of SaaS Club and host of The SaaS Podcast. I help early stage founders and entrepreneurs to build, launch and grow successful SaaS businesses. Join me on this journey.