The SaaS Podcast

A Guide to Content Promotion for B2B SaaS Companies – with Alan Silvestri [299]

A Guide to Content Promotion for B2B SaaS Companies

Alan Silvestri is the founder of Growth Gorilla, an agency that provides in their words no BS content promotion for B2B SaaS companies.

If your content promotion ends right after you click publish and share the content on your social media profiles, then you're not making the most of the content that you worked so hard to create.

The truth is that content creation is just half the job. To be truly effective with your content marketing, you need to invest just as much time in promoting the content.

Content promotion doesn't just help you reach new audiences, it also helps you to improve your SEO when you can get other sites to link to your content.

But doing a content promotion right is hard.

Even many SaaS companies that are investing time in content promotion, get it wrong. Their outreach and promotion are ignored and they end up wasting a lot of time and effort, without much to show for it.

In this episode, we'll talk about the common mistakes that SaaS companies make with their content promotion. And then we'll walk through a process on how you can do content promotion in a way that helps you stand up and get better results.

We get super tactical and provide step-by-step information. So by the end of this episode, you'll have what you need to create your own content promotion plan and start getting better results.

I hope you enjoy it.

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The Show Notes