Launch Playbook

Frameworks for going from zero to your first $10K in MRR

How to pick the right idea, find customers who’ll pay, and build enough momentum to quit thinking about quitting. From founders who’ve been exactly where you are.

All Getting to $10K MRR Scaling to $1M+ ARR

Growth

How to Grow to Millions With Zero Sales Team

Most founders believe sales is inevitable. You need a sales team. You need SDRs. You need a sales process. You need to close deals. Livestorm proved this isn’t

Positioning

How to Win Against Zoom by Going Narrower, Not Broader

Everyone tells you the same thing when you’re losing to giants. Expand your TAM. Build more features. Compete on breadth. Become a platform. Make yourself indis

Product-Market Fit

Why You Lose Product-Market Fit Without Noticing

You think you’re crushing it. Revenue explodes. Your product is everywhere. But underneath that growth, your actual product-market fit is disintegrating. You wo

Validation

How to Validate Your Idea Before Quitting Your Job

Most founders wait for the “perfect moment” to leave their job. They want maximum security, maximum traction, maximum certainty. None of those things exist. But