Launch Playbook

Frameworks for going from zero to your first $10K in MRR

How to pick the right idea, find customers who’ll pay, and build enough momentum to quit thinking about quitting. From founders who’ve been exactly where you are.

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AllGetting to $10K MRRScaling to $1M+ ARR
Pricing

Why Egnyte Rejected Freemium and Charged Enterprise Customers from Day One

While Dropbox and Box were growing with freemium, Vineet Jain insisted on charging enterprise customers from the start, despite board pressure. It worked becaus

First Customers

Distribution Is the Third Dimension of Product-Market Fit

Product-market fit is incomplete without distribution. Egnyte started with $6,000/month SEM, then systematically built inside sales offices across locations, ke

Hiring

Holding Onto People Too Long Is a Founder's Most Expensive Mistake

Every CEO in the room at a Kleiner Perkins event admitted they should have fired someone sooner. The trap: you fall in love with the hire you made, like holding

Product-Market Fit

Why Fyxer Refused to Launch Until Their AI Could Beat 10 Human Assistants

Most AI products launch when the technology is "good enough." Fyxer AI launched when their AI could beat 10 human executive assistants at inbox organization in

Validation

Why Running a Service Business First Gave Fyxer Instant Product-Market Fit

Build fast. Ship fast.

Growth

Why Talking About Your Product Gets More Engagement Than Educational Content

Build an audience by providing value. Don't sell.

Product-Market Fit

How a Single User Question Redirected a $5M Product

Adam Fard built a Figma plugin that helped designers run UX workshops and discovery frameworks using AI. It worked.

Validation

The "Smallest Slice" Framework: How to Validate Before You Build

Adam Markowitz had personal experience with SOC 2 compliance pain. He still spent 6 months talking to dozens of companies before writing a line of code. Here's

Product-Market Fit

Are You Selling a Vitamin or a Painkiller?

Most founders don't fail because they build a bad product. They fail because they build a product nobody urgently needs. Adam Markowitz built two companies - on

Growth

How to Grow to Millions With Zero Sales Team

Most founders believe sales is inevitable. You need a sales team. You need SDRs. You need a sales process. You need to close deals. Livestorm proved this isn't

Positioning

How to Win Against Zoom by Going Narrower, Not Broader

Everyone tells you the same thing when you're losing to giants. Expand your TAM. Build more features. Compete on breadth. Become a platform. Make yourself indis

Product-Market Fit

Why You Lose Product-Market Fit Without Noticing

You think you're crushing it. Revenue explodes. Your product is everywhere. But underneath that growth, your actual product-market fit is disintegrating. You wo

Validation

How to Validate Your Idea Before Quitting Your Job

Most founders wait for the “perfect moment” to leave their job. They want maximum security, maximum traction, maximum certainty. None of those things exist. But