The SaaS Founder's Playbook

Actionable lessons from 450+ founder interviews. Each playbook breaks down a real founder's strategy into steps you can use today.

Growth

How to Grow to Millions With Zero Sales Team

Most founders believe sales is inevitable. You need a sales team. You need SDRs. You need a sales process. You need to close deals. Livestorm...

Gilles Bertaux ·

Episode 470

Positioning

How to Win Against Zoom by Going Narrower, Not Broader

Everyone tells you the same thing when you're losing to giants. Expand your TAM. Build more features. Compete on breadth. Become a platform. Make yourself...

Gilles Bertaux ·

Episode 470

Product-Market Fit

Why You Lose Product-Market Fit Without Noticing

You think you're crushing it. Revenue explodes. Your product is everywhere. But underneath that growth, your actual product-market fit is disintegrating. You won't notice until...

Gilles Bertaux ·

Episode 470

Validation

How to Validate Your Idea Before Quitting Your Job

Most founders wait for the “perfect moment” to leave their job. They want maximum security, maximum traction, maximum certainty. None of those things exist. But...

Gilles Bertaux ·

Episode 470