Sponsorships
The founders you want as customers are already here.
The SaaS Podcast reaches 15,000+ B2B SaaS founders and operators across audio, YouTube, and a 5,000-subscriber newsletter. Every ad is read by a host they've trusted for over a decade. And only a few sponsors get in each month.
Get Media Kit & Pricing⭐ 4.9 on Spotify (179 reviews) • ⭐ 4.8 on Apple Podcasts (187 ratings) • 🎤 485+ episodes • Publishing since 2014 • Top 0.5% of podcasts globally
Why It Converts
You're not reaching the buyer's influencers. You're reaching the buyer.
The SaaS Podcast audience is founders and operators from pre-seed to Series B. At that stage, the person listening is the entire buying committee. No procurement chain, no six-month evaluation cycle. When a founder hears about a tool that solves their problem, they sign up the same week, on their own credit card.
And right now, they're buying more than usual. AI has every SaaS founder re-evaluating their entire stack: dev tools, security, infrastructure, payments, hiring, analytics. The build layer changed, so everything around it is up for re-decision. There hasn't been a moment with this much active purchasing intent in the SaaS tooling market in a decade.
Your brand reaches them in the format that actually moves B2B buyers: a host-read recommendation inside a long-form conversation they chose to spend 45 minutes with. Founders skip display ads. They don't skip the voice they've trusted since 2014.
Our Partners
In good company
28 companies have sponsored The SaaS Podcast, from category leaders to fast-growing challengers.
Current Partners
Featured Sponsors
Testimonials
What Sponsors Say
“Numerous high-quality inquiries, several of which turned into long-term projects.”
We had no hesitation after meeting Omer. We immediately chose The SaaS Podcast over many others. As a result of the sponsorship, we gained access to a highly relevant audience and received numerous high-quality inquiries, several of which turned into long-term projects. We especially appreciated the quality of the audience, the clear cooperation terms, and Omer’s professionalism and friendly communication. We definitely recommend sponsoring The SaaS Podcast. It’s a great way to meet people who are building and growing real products.
Vitalii Sydorenko
Chief Business Officer / Partner, Gearheart
“Inbound leads, new business opportunities, and a positive ROI.”
Sponsoring The SaaS Podcast was a valuable experience for us. We received inbound leads, which led to new business opportunities and a positive ROI from the campaign. We also enjoyed working with Omer, who demonstrated professionalism and helped us engage with the SaaS Club audience. Overall, we highly recommend sponsoring The SaaS Podcast as it was a smooth and professional process that allowed us to connect with a valuable audience.
Matt Genovese
President & Founder, Planorama Design
Audience
A targeted audience with budget and authority
Who they are
SaaS founders, startup operators, product and growth leaders, technical and business decision-makers.
Company stage
Pre-seed to Series B. Bootstrapped and venture-backed. The companies choosing their tools now, before they're locked in.
Where they are
55% US and Canada, 28% Europe, 8% Australia and New Zealand.
Why they listen
To make better decisions about what to build, what to buy, and who to trust. Tool and partner discovery isn't a side effect of this show. It's one of the reasons the audience presses play.
What You Get
Built to compound, not just air
Host-read, every time.
I write and read every ad myself, around talking points we agree on together. After 485 episodes, my voice is the most familiar thing in this audience's feed. Your message borrows that familiarity.
Your ad runs across the whole catalog, not just new episodes.
Ads are dynamically inserted across all 485+ episodes. The back catalog gets discovered every day through search, and increasingly through AI assistants, since every episode page is optimized for both. Your campaign reaches listeners arriving at ten years of episodes, not just this month's four.
A newsletter people actually open.
The weekly SaaS Club newsletter reaches 5,000+ founders at around a 40% open rate, roughly double the industry norm. Sponsor placements include your talking points and links, not just a logo.
YouTube, baked in permanently.
Video sponsorships are embedded in the episode itself, with custom visuals of your product. They never expire and never get swapped out.
Contracted delivery, reported plainly.
Packages deliver 40,000 to 60,000 ad impressions per month, committed in the agreement, with performance reporting so you can see what you got.
Packages
Three ways in
Silver
Podcast + newsletter reach
- Host-read pre-roll and post-roll ads in 4 new episodes per month, dynamically inserted across the full 485+ episode catalog
- Supporting Sponsor placement in 4 weekly newsletters (see example)
Diamond
Full platform sponsorship
- Pre-roll, mid-roll, and post-roll ads in 4 episodes per month
- Presenting Sponsor in 4 weekly newsletters (see example)
- 4 YouTube episodes with permanently embedded host-read ads and custom visuals
- Your brand across 485+ episode pages on the website (see example)
- Featured on the sponsors page (see example)
Platinum
Exclusive sponsorship
- Everything in Diamond, and you're the only sponsor that month
- Full exclusivity across audio, video, email, and web
Packages start at $4,500/month, with discounts for 3+ month commitments.
Get Media Kit & PricingSelective
I say no to most sponsor inquiries
Every ad on this show is me, personally recommending your product to an audience that has trusted me for over a decade. That trust is the entire reason these ads work, and it's not renewable if I burn it.
So I cap sponsors each month, and I only take brands I'd genuinely put in front of founders. If your product serves SaaS teams (dev tools, security, infrastructure, payments, hiring, finance, analytics, design, or services built for software companies), we should talk. If it doesn't, I'll tell you quickly and save us both the time.
How It Works
Live within two weeks
Request the media kit. You'll get audience data, pricing, and examples the same day.
We check fit and agree on talking points over email. No discovery call, no meeting to schedule.
You sign, we schedule your slots, and your first ads typically go live within two weeks.