SaaS Club Traction · 12‑Month Coaching Program
Find One Repeatable Channel. Then Grow to $10K MRR.
In your first 90 days, find the one channel that keeps bringing you paying customers. Then spend the rest of the year fixing whatever stands between you and $10K MRR.
I was at $13k ARR and about to quit when I joined SaaS Club. Six months later I was at $180k ARR as a solo founder with no devs. Omer’s feedback and the community are what kept me going.
Joel HerethLicense LogicYour network wasn’t a traction channel
Your first customers probably came from your network. That’s fine. That’s how most founders start. But it doesn’t prove you can get customers. It proves you had a network.
Then the network runs dry. So you try a bit of everything. Outbound for three days, content for a week, ads for an afternoon. Nothing runs long enough to tell you anything, and you decide “marketing doesn’t work.”
The answer is not another random launch on Product Hunt and a hopeful LinkedIn post.
3 things stand between you and a repeatable channel
Traction takes you through them in order.
Blurry Buyer → Best-Fit Buyer
You’re selling to anyone who might need it, so nobody feels like your page, email or demo was written for them. We pick one kind of buyer who already feels the pain and write a message in their words.
Scattered Effort → Steady Prospects
You keep changing channels before the results mean anything, so you never know if the channel failed or you just didn’t give it long enough. Choose one channel where that buyer already spends time, and show up there every week until the results repeat.
Fizzling Interest → Paid Conversion
People like the demo or trial, then drift. We make the paid next step obvious (a paid pilot, a paid signup, a signed deal with a start date) and you ask for the sale.
I spent 2 years procrastinating and overthinking ‘what ifs’ that never happen. Within 2 months of joining, I had an MVP and hit $3.5K MRR. Easily one of the best investments I’ve made in the last three years.
Mundo MarquezDonyus CRMWhy not just figure it out yourself?
You can. Plenty of founders do.
What Traction does is get you there faster. I’ve coached more than 150 founders, and I’ve seen the mistakes that cost them months: going after the wrong buyer, switching channels too early, and never asking for the sale. You don’t need to make the same ones.
Your first 90 days
- 1
Weeks 1 to 2: You know what’s in the way, and you have a plan.
- You complete your Startup Brief. It takes less than 30 minutes and tells me about your business, where you are, and what you’re struggling with.
- Within 3 business days (usually sooner), I send you your Game Plan: the 3 things holding you back right now, what each one means for your next 90 days, and what I’d have you try first.
- You finalize your 90-day plan, i.e. your goals and priorities, and I give you feedback on it.
- We agree a goal that fits where you are. For a founder with a handful of customers, that might mean 10 new ones.
- 2
Weeks 3 to 4: You stop guessing.
You pick one buyer and one channel, and you put your message in front of real people. I read it before it goes out, because the problem is usually something you’re too close to see: the wrong buyer or a weak message. Some of it won’t land. That’s normal.
- 3
Month 2: The right people start showing up.
You show up in that one channel every week. On the Thursday group calls, we look at who responded and who didn’t, and you change one thing at a time. Replies, signups, or calls start coming from people who look like your best customers.
- 4
Month 3: Interest turns into paying customers.
You make one clear paid offer and you ask for the sale. I review your demo, trial, or signup flow and show you where people drop off.
- 5
Day 90: One channel that keeps bringing you paying customers.
You know who your customers are, where they come from, and what gets them to pay. And you can do it again next month.
Then grow to $10K MRR
A channel that works gets you customers. It doesn’t get you to $10K MRR by itself. For the rest of the year, we fix whatever is in the way next. It’s usually one of three things.
Your customers don’t stay.
We find where new customers stall and fix it, so the ones you win keep paying.
You’re not sure what to charge.
We work out your pricing and you try it with real customers.
The channel eats your week.
We turn it into a weekly routine that fits the hours you have.
You keep the Thursday group calls, the Traction Community, and direct access to me for the full 12 months.
What you get
For the full 12 months
- Group coaching every Thursday: a small group, usually 3 to 6 founders. Bring a win, a question, or a problem, and we work through it live. Every call is recorded if you can’t make it.
- The Traction Community
- Email and DM access to me
- The Traction Roadmap: short action steps with AI prompts
In your first 90 days
- Your Game Plan:
- The 3 things holding you back right now
- What each one means for your next 90 days
- What I’d have you try first
- Feedback on your 90-day plan
- A review of your first message before it goes out
- A Paid Conversion Review: send me your demo, trial, signup flow, or pilot offer, and I’ll show you where people stall and what to change
I was spinning in a losing cycle - losing money, losing time. The program helped me get my focus straight and gave me momentum I could never have generated on my own. I learned to stop selling features and start selling how the software makes the customer’s life easier.
Jordan JacobsMartinYour coach
Omer Khan
Founder, SaaS Club
I help early-stage founders find customers and keep them.
I’ve coached 150+ B2B SaaS founders, from early-stage founders going for their first $10K MRR to founders running 7-figure SaaS businesses who wanted to scale.
I started The SaaS Podcast in 2014. Since then I’ve interviewed 500+ founders and asked each one the same thing: what actually worked?
So my value isn’t “I built one SaaS company and copied my playbook.” It’s pattern recognition across hundreds of founders, offers, markets, channels, and stuck points. That’s what I bring to Traction.
Before SaaS Club, I spent 14 years at Microsoft, including as director of product management.
There are no hired coaches. I lead every call and answer every DM myself.
We believed our deep industry knowledge and clear strategy meant we didn’t need an external mentor or program. But joining SaaS Club proved us wrong and transformed our perspective. It expanded our outreach, growing our customer base from a handful to hundreds.
George PerryTrackstackWhat members say
As many founders do, we believed our industry and use case was ‘special’ and assumed the program wouldn’t apply to us. But we were wrong. It helped us grow from a few customers to hundreds in just a few months. We really appreciated the emphasis on ‘doing’ and adopting a mindset of action, review, and learning. Omer taught us that launching a less‑than‑perfect product and improving it later is better than waiting for the ‘right time’ - which doesn’t exist! Just want to say thank you! We believe it was worth every penny and would recommend it to any SaaS founder.
Cameron JenkinsonTrackstackEvery few months there’s a blockbuster idea that comes up in our calls that takes my business up a full step. The program has paid for itself many times over. Omer brings a powerful combination of deep tactical knowledge and steady strategic thinking. And the group is large enough for diversity but small enough that everyone gets a chance to contribute. I’ve found genuine friends who help me work through the sticky issues, celebrate wins, and keep moving forward.
Michael PinkowskiSOPboxI found a group of people who share similar challenges and speak the same language. The weekly calls are the highlight - the support from the group and Omer feels like being at home when it comes to building a SaaS. I’d recommend it for the structure and the down‑to‑earth approach everyone brings.
Thorsten LaabsPromptDriveJoining was a significant decision, given my concerns about potentially wasting time and money. The outcome exceeded my expectations: I launched my product and secured a $10k customer within months. The coaching sessions were invaluable, offering a space to exchange ideas, face challenges, and receive help. I highly recommend this program to anyone with a SaaS business, as it delivers the essential framework and steps needed to grow. And Omer is amazing!
Kenton BakerLeadTimeIs this the right fit?
This is for you if:
- You’re building a B2B SaaS or AI product, often part‑time
- You have a few customers but no repeatable way to get more
- Your network is mostly used up and you don’t have a big audience
- You’ll do the work, share what happened, and keep going when something flops.
This is not for you if:
- You’re still changing the product every week, hoping marketing gets easier after one more feature
- You want someone else to do the uncomfortable bits for you
- You need everything to work the first time.
- You haven’t picked an idea, market or problem yet
- You’re already at $10K MRR or beyond.
Two promises
14‑day fit refund
Try Traction for 14 days. If it’s not the right fit, email me before day 14 and I’ll refund you in full. No questions asked.
The Traction Reset
If you do the work and reach day 90 without a channel that’s bringing you paying customers, you get a private 1:1 session with me. We go through your buyer, your message, your channel, and your paid offer, and we rebuild your plan for the next 90 days. You make the call. If you tell me it isn’t working, we book the session.
How joining works
- 1
Answer 4 quick questions about your business.
- 2
I review your application myself and reply by the next business day.
- 3
If it looks like a fit, I’ll send you the full details and pricing.
Joining holds your place. You choose your start date.
No sales call.
Questions founders ask
What counts as a customer?
A paying customer, a paid pilot, or a signed deal with a price and a start date. A great chat or a “let’s circle back” doesn’t count.
What if I’m already getting customers?
Then your first 90 days are about a channel that doesn’t depend on your network or your own audience: one that reaches buyers who have never heard of you. And if your channel is already working, we start with whatever is holding you back next, e.g. churn or pricing.
Do I need a big audience?
No. Traction is built for founders with a small network and no big audience. You reach people through one channel, not a following.
My product is self‑serve. Does this work for me?
Yes. You just measure different things. Instead of replies and calls, you track signups, how many reach the one action that shows the value, and how many pay. You don’t need to add sales calls.
What if I have a full‑time job?
Many members do. The work is planned around the hours you have each week. You need to be honest about your schedule and stay consistent.
Will I get 1:1 calls with you?
No regular 1:1s. You get group coaching every Thursday, plus email and DM access to me. The only private 1:1 is the Traction Reset, if you do the work and reach day 90 without a channel that’s bringing you paying customers.
Can’t I just use AI for this?
You’ll use AI in Traction. It’s good for research, first drafts, and exploring your options. But the decisions are yours. We use AI to help you get clear, not to hand you answers that probably won’t hold up anyway.
What happens after 12 months?
You keep the training. If you want to keep the calls and community, you can renew at a discounted rate.