A 12-month group coaching program for early-stage SaaS founders. Weekly calls, proven frameworks, AI tools to build faster, and a community of founders on the same path.
You've got a product and maybe a few customers. But growth has stalled – or never really started.
You're second-guessing your positioning. You're not sure if you should be focused on marketing, sales, or product. You're watching other founders ship faster and wondering what they know that you don't.
And you're doing it alone – which means every decision takes longer, every mistake costs more, and there's no one to tell you if you're even working on the right things.
The gaps that keep founders stuck:
It doesn't have to be this hard.
Jordan Jacobs
Martin
“I was spinning in a losing cycle – losing money, losing time. The program helped me get my focus straight and gave me momentum I could never have generated on my own. I learned to stop selling features and start selling how the software makes the customer's life easier. That shift changed everything. As a solo founder, I had no one to bounce ideas off, no one to share victories with, no one to unpack losses. Now I have like-minded founders all over the world who actually want to listen and help each other. And having to report to the group every week lights a fire under my procrastination – knowing I want to share my progress keeps me pushing forward.”
SaaS Club Launch gives you three things most early-stage founders are missing: a clear plan, the skills to execute faster, and people in your corner.
Mundo Marquez
Donyus CRM
“I spent 2 years procrastinating and overthinking ‘what ifs' that never happen. Within 2 months of joining Launch, I had an MVP and hit $3.5K MRR. The hot seats are game-changing. You come in focused on one problem and you'll leave with solutions that weren't even on your radar. And whatever challenge comes up (code, sales, marketing) I've got a community of founders ready to help me solve it. Easily one of the best investments I've made in the last three years.”
Whether you're pre-launch, fighting for your first customers, or stuck at $3K MRR, you'll get a clear path forward – not a pile of content to figure out on your own.
Phase 1: Nail Your Foundation
Get clear on who you're serving and why they'll pay. Validate your positioning with real market feedback, sharpen your messaging, and make sure you're building something people actually want. Use AI to accelerate your research and understand your market faster than you could manually.
Phase 2: Build Momentum
Launch (or relaunch) with confidence. Set pricing that captures real value. Start building repeatable acquisition channels instead of random tactics. Learn to use AI for copywriting, outreach, and content so you can move faster without hiring.
Phase 3: Scale to $10K MRR
Double down on what's working. Improve retention and onboarding. Build the systems that turn early traction into consistent, growing revenue.
You'll move through these phases at your own pace, with coaching and community support every step of the way.
Philippe Höij
DFRNT
“I was unsure about the time commitment and ROI. What I found was invaluable. As a technical founder, I've learned to balance the technical and revenue generation sides of my business more evenly. I didn't just learn about tactics; I also received the courage and support needed to put those tactics into action, thanks to peer collaboration. I sincerely recommend this program to founders serious about advancing their early-stage SaaS business with a proven plan that uncovers a path to increased revenue.”
Kim Lozano
“SaaS Club Launch has given us an in-depth education and strong foundation for our company. Omer has shared practical advice on many issues, from big-picture concerns like how to position our product in relation to competitors, to line edit tweaks in sales emails. As a small bootstrapping team, it’s easy for our time to get diluted by all of the possible business tasks we could be working on. Omer has also helped us figure out what we should *not* be doing at this early stage, and has given us a concrete plan to pursue.”
Building a SaaS is hard. Building one alone is harder. Most founders don't need more information—they need clarity, feedback, and people who'll keep them honest.
That's what this program is designed to deliver:
The founders who get results aren't the smartest or the most experienced. They're the ones who show up, take action, and ask for help. This program is designed to make that easy.
Michael Pinkowski
SOPbox
“Every few months there's a blockbuster idea that comes up in our calls that takes my business up a full step. The program has paid for itself many times over. Omer brings a powerful combination of deep tactical knowledge and steady strategic thinking. And the group is large enough for diversity but small enough that everyone gets a chance to contribute. I've found genuine friends who help me work through the sticky issues, celebrate wins, and keep moving forward.”
Richard Lozano
“Omer’s involvement with our company has been a step beyond what I’d expect from a business coach. It’s a rare opportunity for an early SaaS business to get to bring someone like Omer onto their team, and I really feel like he has been part of our team. He puts a tremendous amount of time into each company he’s working with and his help is thorough and substantive. If you’re an early SaaS founder who’s been fortunate enough to find out about Omer’s Launch program, I’d highly encourage you to seize the opportunity.”
Weekly Group Coaching Calls:
Every Thursday, we meet live. Bring your challenges, get direct feedback, and stay accountable to actually making progress. All calls are recorded if you can't attend live.
Direct Access to Omer:
Email or DM me between calls whenever you're stuck. You don't have to wait a week to get help.
Private Community:
A dedicated space for Launch members only. Ask questions, share wins, get feedback, and connect with founders at your stage.
Frameworks, Tools & Templates:
Proven playbooks for validation, positioning, pricing, acquisition—plus templates you can use immediately. No fluff, no theory for theory's sake.
AI Training & Workflows:
Learn to use AI for market research, copywriting, design, and development. Non-technical founders in the program have built complete MVPs using these workflows. You'll get the exact processes to do the same.
Lifetime Access to All Training:
Keep everything forever – even after your 12 months of coaching ends.
Guillaume Faure
LiveMeUp
“I questioned my ability to commit to weekly live calls and the required time. However, after joining, I discovered a collaborative space where I could share my company's challenges and receive honest feedback from peers. I love the ‘Lean SaaS Canvas' methodology used in the program, which has indirectly involved my team. The collaborative calls also connected me with other SaaS founders. I'd like to send tons of kudos to Omer for his empathy and knowledge sharing; it's been a pleasure!”
Omer Khan
I'm Omer Khan, founder of SaaS Club and host of The SaaS Podcast – one of the top-ranked podcasts for SaaS founders with over 450 episodes since 2014.
I've spent the last decade interviewing founders who've built, scaled, and sold SaaS companies. I've worked directly with hundreds of early-stage founders through my community and coaching programs. And before SaaS Club, I spent years at Microsoft learning how companies scale from the inside.
I built Launch because I kept seeing the same pattern: smart founders with good products, stuck at a few thousand dollars in MRR, not because they lacked ability – but because they were trying to figure everything out alone.
This program is what I wish existed when I was starting out: clear frameworks, direct access to a mentor, and a community of founders who actually give a damn about helping each other.
Charles Dairo
Kindlybook
“I joined Launch with doubts after a previous program wasted my time and money. What I found was clarity on growing my SaaS and critical tools that helped me think differently about my business. Launch's best parts are direct access to Omer for personalized feedback and the community of fellow founders. It showed me I'm not alone in this journey. Thanks to Omer, I'm looking forward to reaching our $10k MRR milestone.”
The hardest part of early-stage SaaS isn't the tactics – it's the isolation. No co-founder to talk through decisions with. Friends and family who don't get it. Twitter/X threads that make everyone else look like they've got it figured out.
Inside Launch, you'll find founders at your stage who understand exactly what you're going through. They'll celebrate your wins, help you troubleshoot your problems, and hold you accountable to actually doing the work.
Some members have told me the community alone was worth the investment. That's not an accident – it's by design. I vet every application because the quality of this group depends on who's in it. When you join, you'll be surrounded by founders who are serious, generous with their experience, and actually invested in helping each other. That's the room I want you in.
George Perry
Trackstack
“We believed our deep industry knowledge and clear strategy meant we didn't need an external mentor or program. But joining Launch proved us wrong and transformed our perspective. It expanded our outreach, growing our customer base from a handful to hundreds. Launch helped us move past our skepticism, providing tools we continue to use. It's like a video game tutorial: it gets you ready to play right away, avoiding common mistakes.”
$2,000 for 12 months (or 3 monthly payments of $750)
That gets you:
No hidden fees. No subscriptions. No upsells.
When I started Launch, it was $1,500. As the program has grown and improved, so has the price. It'll continue to increase over time – but once you're in, your rate is locked.
The goal of SaaS Club Launch is to give you everything you need to take action and get faster results with your SaaS business.
Kenton Baker
LeadTime
“Joining Launch was a significant decision, given my concerns about potentially wasting time and money. The outcome exceeded my expectations: I launched my product and secured a $10k customer within months. The coaching sessions were invaluable, offering a space to exchange ideas, face challenges, and receive help. I highly recommend this program to anyone with a SaaS business idea, as it delivers the essential framework and steps needed for successful launch and growth. And Omer is amazing!”
Cameron Jenkinson
Trackstack
“As many founders do, we believed our industry and use case was ‘special' and assumed Launch wouldn’t apply to us. But we were wrong. Launch helped us grow from a few customers to hundreds in just a few months. We really appreciated the emphasis on ‘doing' and adopting a mindset of action, review, and learning. Omer taught us that launching a less-than-perfect product and improving it later is better than waiting for the ‘right time'—which doesn’t exist! Just want to say thank you! We believe it was worth every penny and would recommend it to any SaaS founder.”
This is for you if:
This is not for you if:
Who is the program for?
Launch is for early-stage SaaS founders who have launched or are ready to launch and are working toward $10K MRR. If you're past that milestone, check out SaaS Club Mastermind instead.
I'm pre-launch. Is this right for me?
If you have a target market, a specific problem you want to solve, or an idea you're validating—yes. If you're still looking for an idea, you're too early. Launch is for founders ready to build, not explore.
I've already launched. Am I too late to join?
Not at all. Most founders are either pre-revenue or doing somewhere between $0–5K MRR when they join. So if you're in that range, it's the right time to join.
What if I have a full-time job?
Many members do and are bootstrapping on the side. The program is designed to be flexible and fit around your schedule.
I'm not technical. Can I still build a product?
Yes. We teach AI workflows that non-technical founders are using to build and ship their own MVPs. Several members have built products using Claude Code without writing traditional code themselves.
Who runs the program?
Me – Omer Khan. I'm on every weekly call, I answer every DM, and I'm personally invested in your progress. This isn't a program where you buy access and never hear from the founder.
Will I get 1:1 calls with Omer?
Launch is group coaching, not 1:1 coaching. You get direct access via email and DMs, plus weekly group calls where you can bring your specific challenges.
What time are the weekly live group calls?
Our Collaborative Coaching Calls are on Thursdays at 12pm US Eastern Time (ET), which works for most members globally. All calls are recorded if you can't make it live.
What happens after 12 months?
You keep lifetime access to all training. If you want to continue with live coaching and community, you can renew at a discounted rate.
Is there a guarantee?
Yes. If you show up consistently, do the work, and don't see meaningful progress, I'll extend your coaching access at no extra cost. I only win when you do.
If you're tired of building alone, tired of wondering if you're focused on the right things, and ready to make real progress – apply now.