I'm delighted that you'll be joining me on The SaaS Podcast!
I have two key goals for this interview:
I record the episode introduction after we've done the interview. So when we start recording, I'll welcome you and ask you the following:
✅ ACTIONS FOR YOU
1. Success Quote: Please have a favorite quote ready or be prepared to talk about what motivates you to work on your business in your own words.
2. Elevator Pitch: Please be ready to provide a 60-second ‘elevator pitch' about your product and business, as well as your key differentiators and business metrics you can share.
✅ ACTIONS FOR YOU
1. Mistakes and Lessons: Please have 1 or 2 good examples of mistakes you made in the early days and what you learned from those experiences.
In this segment, we'll explore how you grew your business e.g.
✅ ACTIONS FOR YOU
1. Growth Lessons: Please be prepared with the top 3-5 growth strategies and tactics you believe helped you grow (and one or two that failed miserably but taught you important lessons). For example, your growth strategies and tactics might be:
In this segment, we'll explore general business lessons e.g.
✅ ACTIONS FOR YOU
1. Mistakes and Lessons: Please have 1 or 2 good examples of business mistakes you made and most importantly the lessons you learned.
We'll wrap up with the following 7 ‘quick-fire' questions:
✅ ACTIONS FOR YOU
1. Lightning Round Questions: Please be prepared to answer these questions.
Imagine if Luke Skywalker had learned to master the force without any struggle or challenges, and had defeated Darth Vader without making any mistakes. It would have been a very boring story.
Every great story has lots of obstacles for the hero that create conflict, struggles, challenges, and fears. And often there comes a point where it seems like there is no path to success e.g. running out of money, having 3 failed startups etc.
And within the ‘big story' there are smaller struggles which are sometimes internal (mindset e.g. imposter's syndrome) or external (environment e.g. getting rejected by every investor you pitch to).
Everyone's got a great story and we need to tell yours in a compelling way.
After doing over 300 interviews, I can tell you the best interviews are the ones where people tell me “I had to keep pulling over my car to make notes!”
You don't need to provide amazing or mind-blowing insights that the world hasn't heard before to have the same effect. Instead you just need to share the lessons and advice you wish someone had given you in the early stages of your business.
So whatever stage your business is at, there are other founders who are still not there yet. Whatever you can genuinely share with them (mistakes to avoid, tactics to try, inspirational advice etc.) will get them pulling over too to make notes.
And always be specific by providing examples vs. general ‘hand wavy' advice i.e. instead of saying “raising money is hard and you have to do X, Y or Z to succeed” make it ‘real' with concrete examples using this framework:
Audio quality is super-important so please follow these tips:
Video quality is also important (but not as important as the audio quality):