This doc is your backstage pass to nailing the interview. It's all about helping you share your interesting stories, strategies, and your hard-earned lessons with our audience.
You don't have to use this, but it's a handy way to save time on interview day. Plus, it's a chance to get some feedback from Omer in advance.
To get started, make a copy of the template i.e.:
File > Make a Copy
I record the episode introduction after we've done the interview. So when we start recording, I'll welcome you and ask you the following:
✅ ACTIONS FOR YOU
In this segment, we'll explore how you went from zero to your early customers e.g.
✅ ACTIONS FOR YOU
For example, your growth strategies and tactics might include:
• Content Marketing/Blog
• Cold Email Outreach
• Word of Mouth/Referrals
• Google Ads
We'll wrap up with the following 7 ‘quick-fire' questions:
Imagine if Luke Skywalker had learned to master the force without any struggle or challenges, and had defeated Darth Vader without making any mistakes. It would have been a very boring story.
Every great story has lots of obstacles for the hero that create conflict, struggles, challenges, and fears. And often there comes a point where it seems like there is no path to success e.g. running out of money, having 3 failed startups etc.
And within the ‘big story' there are smaller struggles which are sometimes internal (mindset e.g. imposter's syndrome) or external (environment e.g. getting rejected by every investor you pitch to).
Everyone's got a great story and we need to tell yours in a compelling way.
Source: Shane Hanlon
After doing over 350 interviews, I can tell you the best interviews are the ones where people tell me “I had to keep pulling over my car to make notes!”
You don't need to provide amazing or mind-blowing insights that the world hasn't heard before to have the same effect. Instead you just need to share the lessons and advice you wish someone had given you in the early stages of your business.
So whatever stage your business is at, there are other founders who are still not there yet. Whatever you can genuinely share with them (mistakes to avoid, tactics to try, inspirational advice etc.) will get them pulling over too to make notes.
And always be specific by providing examples vs. general ‘hand wavy' advice i.e. instead of saying “raising money is hard and you have to do X, Y or Z to succeed” make it ‘real' with concrete examples using this framework:
Audio quality is super-important so please follow these tips:
Video quality is also important (but not as important as the audio quality):