How to Sell SaaS When You Don't Have Any Sales Experience
Hannah Chaplin is the co-founder and CEO of Receptive.io, a platform that helps SaaS companies to identify the highest impact things that their team should be working on right now.
The platform helps to gather feature requests and feedback from customers, internal customers, and the market and turn that data into clear and actionable insights.
Receptive.io was founded in 2015 and is based in Sheffield, England.
The founders came with the idea for Receptive when they were running another business and struggling to manage feature requests and feedback from customers.
After building an MVP, they joined an accelerator in England and spent about 5 months just doing customer interviews. They learned that they were focusing on the wrong customers and needed to think bigger.
But once they'd built the product, they also had a hard time selling to these big customers because they lacked sales experience and know how. They had to learn how to sell SaaS products.
In this episode, we talk about how they overcame those challenges, what they did to grow the business and what they've learned from making many mistakes along the way.
It's a great interview. I really enjoyed chatting with Hannah and I hope you'll enjoy this interview too.
Book Recommendation
The Show Notes
- Receptive.io
- Product Feedback Policy – Info & Template
- Refract
- Kevin Beales
- Dan Dukeson
- Hannah on Twitter
- Omer on Twitter