How We Bootstrapped Our SaaS Business from Zero to 8-Figures
Aaron Fulkerson is the co-founder and CEO of MindTouch, a social knowledge base product that powers help centers to improve customer engagement and success. Its clients include companies such as Zenefits, Docker & Paypal – Accenture, Charles Schwab. Mindtouch was founded in 2004, is a multi-million dollar business, profitable and has been bootstrapped from day one.
Aaron previously worked at Microsoft in the Advanced Strategies & Policies group. He has helped informed national education policy at the White. And he's been a contributing writer at CNN, Fortune and Forbes Magazine.
Getting to $10K MRR
Weekly coaching, proven frameworks, and a community of early-stage founders.
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Scaling to $1M ARR
Strategic guidance, direct mentorship, and a peer group of 6-figure founders.
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Book Recommendation
- “Start with Why: How Great Leaders Inspire Everyone to Take Action” by Simon Sinek
- “The Challenger Sale: Taking Control of the Customer Conversation” by Matthew Dixon and Brent Adamson
- “Be Here Now” by Ram Dass
- “Zen Mind, Beginner's Mind” by Shunryu Suzuki and David Chadwick
- “Genghis Khan and the Making of the Modern World” by Jack Weatherford
- “Spark: The Revolutionary New Science of Exercise and the Brain” by John J. Ratey
Links, Resources & People Mentioned
Contact Information
Recommended Podcast Episodes
- Kumospace: From $1M ARR to a Pivot Driven by Churn - with Brett Martin [384]
- From Struggling Bootstrapper to $10M+ SaaS CEO - with Ryan Fyfe [294]
- Vacation Tracker: 60 Waitlist Signups to $2M Bootstrapped SaaS - with Lav Crnobrnja [406]
- Boast.ai: The Tough Road to SaaS Success and Beyond - with Lloyed Lobo [377]
- Forma.ai: From Client Pains to an 8-Figure ARR SaaS Company - with Nabeil Alazzam [362]
- From Bootstrapping Struggles to a $60M Exit and Beyond - with Bob Moore [396]
- Paddle: From a Failed SaaS Launch to a $1.4+ Billion Valuation - with Christian…
- What to Do When No One Will Pay for Your SaaS Product - with Ryan Born [228]
- How a SaaS Startup Used Engineering As Marketing to Drive Growth - with Randy Rayess [155]
- Perseverance in SaaS: Navigating Pivots, Exits, and New Ventures - with Jake Stein [404]