How a Startup Got Customers to Pay $6000 Each Before Launch
Ruben Timmerman is the founder and CEO of Springest, a comparison website that helps you find the right training program or course. Ruben launched the business as a side project in 2008. Today the site has a presence in 4 countries and helps you compare over 160,000 programs and courses. The company is based in the Netherlands.
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Success Quote
- “CFO asks CEO: “What happens if we invest in developing our people & then they leave us?” CEO: ‘What happens if we don't, and they stay?”
Book Recommendation
- “Getting Teams Done” by Diederick Janse & Marco Bogers
- “Holacracy: The New Management System for a Rapidly Changing World” by Brian J. Robertson – Amazon.com
- “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant” by W.Chan Kim & Renée Mauborgne – Amazon.com
Links, Resources & People Mentioned
- Springest – @Springest
- Holacracy
- Energized.org
- Asana
- Getting Thing Done (GTD)
- Zappos
- Medium
- Marco Bogers
- Productive transparency with GTD, Holacracy and Asana — a guide through my setup
Contact Information
Recommended Podcast Episodes
- PSPDFKit: Bootstrapping a SaaS $20K to $1M ARR in 8 Months - with Jonathan Rhyne [407]
- Airbase: From Solo Founder to 8-Figure ARR SaaS - with Thejo Kote [381]
- TeamGantt: Bootstrapping a 7-Figure SaaS with Focus and SEO - with Nathan Gilmore [427]
- How to Build a SaaS Brand Without Doing 'Branding' - with Paul Campillo [270]
- Perseverance in SaaS: Navigating Pivots, Exits, and New Ventures - with Jake Stein [404]
- ITProTV: From Brick & Mortar to $9M SaaS Training Company - with Tim Broom [150]
- From Bootstrapping Struggles to a $60M Exit and Beyond - with Bob Moore [396]
- How Carrd's Founder Turned a Side Project into a Profitable SaaS - with AJ [225]
- Thinkific: From $29 Online Course to $60M ARR SaaS Company - with Greg Smith [380]
- Qwilr: SaaS Freemium Pitfalls and How to Avoid Them - with Mark Tanner [261]