How a Bootstrapped Startup Made Content Marketing Work After Months of Failure
Today's episode is part 2 of the interview with Josh Haynam of Interact – a SaaS product that makes it easier to create shareable quizzes for your website. In this episode, we're going to get tactical and learn how they used content marketing to do that. We'll talk about the 30 or 40 posts that Josh wrote which didn't even generate ONE free user of their product. And we'll talk about the one blog post that he wrote which suddenly started generating paying customers.
Getting to $10K MRR
Weekly coaching, proven frameworks, and a community of early-stage founders.
Learn More →
Scaling to $1M ARR
Strategic guidance, direct mentorship, and a peer group of 6-figure founders.
Learn More →
Success Quote
- “Luck is the by-product of busting your fanny” — Don Sutton
Book Recommendation
- “How to Win Friends and Influence People” by Dale Carnegie
Links, Resources & People Mentioned
- Interact – @tryinteract
- iDoneThis – @idonethis
- CopyBlogger – @copyblogger
- Unbounce – @unbounce
- Buffer – @buffer
- Entrepreneur – @entrepreneur
Contact Information
Recommended Podcast Episodes
- Thinkific: From $29 Online Course to $60M ARR SaaS Company - with Greg Smith [380]
- Airplane: The Importance of Founder-Market Fit in SaaS - with Josh Ma [370]
- 5 Steps to Nailing Your SaaS Product Positioning - with April Dunford [252]
- Storyblok: Turning a CMS Prototype Into an 8-Figure SaaS - with Dominik Angerer [366]
- Vacation Tracker: 60 Waitlist Signups to $2M Bootstrapped SaaS - with Lav Crnobrnja [406]
- Dover: How to Get Customers without a Product or Website - with George Carollo [287]
- CinchShare: How a Stay at Home Mom Built a $5M ARR SaaS Company - with Jennifer…
- Pointerpro: A 7-Year Journey of Perseverance to PMF - with Stefan Debois [376]
- SaaS Growth: Unconventional Wisdom Leads to a $40 Million Startup - with Tim Soulo [205]
- pganalyze: The Unconventional Path to a 7-Figure SaaS - with Lukas Fittl [374]