How a Design Agency Turned Itself Into a 7-Figure SaaS Business
Jim Belosic is the founder and CEO of ShortStack, a tool that helps you build content, sweepstakes, and data collection forms that you can use on Facebook, mobile, and the web to help you convert more of your online followers to leads and customers. Jim founded ShortStack in 2010 and has bootstrapped the company all the way.
Key Talking Points
- How Jim dropped out of college and worked as a freelance graphic artist with small businesses where he started doing ‘web stuff'.
- How his client list grew and eventually enabled Jim to launch his own design agency with a handful of employees.
- Where the idea for ShortStack came from and what Jim did to start turning this idea into a software product.
- How when faced with paying his mortgage or the company payroll, Jim chooses the latter and faced dire consequences as a result.
- How Jim handled marketing for the product with almost no budget — and it's not what you probably think.
- How ShortStack is on its way to becoming an 8-figure software business.
Getting to $10K MRR
Weekly coaching, proven frameworks, and a community of early-stage founders.
Learn More →
Scaling to $1M ARR
Strategic guidance, direct mentorship, and a peer group of 6-figure founders.
Learn More →
Success Quote
- “You've got to jump off cliffs and build your wings on the way down.” – Ray Bradbury
Book Recommendation
- “Don't Make Me Think” by Steve Krug
Links & Resources Mentioned
Contact Information
- Jim Belosic – @shortstackjim
- Omer Khan – @omerkhan
Recommended Podcast Episodes
- How Carrd's Founder Turned a Side Project into a Profitable SaaS - with AJ [225]
- Movo: Lessons from Growing a SaaS in Tough Industries - with Jason Radisson [409]
- How to Build a SaaS Brand Without Doing 'Branding' - with Paul Campillo [270]
- How to Grow Your SaaS Startup with Facebook Ads - with Aaron Zakowski [214]
- Airbase: From Solo Founder to 8-Figure ARR SaaS - with Thejo Kote [381]
- SaaS Founder Lessons: On Startup Failures, Vulnerability & Leadership - with…
- SaaS Growth: Unconventional Wisdom Leads to a $40 Million Startup - with Tim Soulo [205]
- Qwilr: SaaS Freemium Pitfalls and How to Avoid Them - with Mark Tanner [261]
- Storyblok: Turning a CMS Prototype Into an 8-Figure SaaS - with Dominik Angerer [366]
- PSPDFKit: Bootstrapping a SaaS $20K to $1M ARR in 8 Months - with Jonathan Rhyne [407]