How to Scratch Your Own Itch and Build a 6-Figure SaaS Business
Josh is the co-founder of Kickoff Labs, a lead generation platform which provides easy-to-set-up landing pages, combined with lead capture forms and email marketing to help you grow your customers. Josh and his co-founder Scott, launched Kickoff Labs in 2011 and since then have helped their customers generate over 3 million leads.
Key Talking Points
- Why Josh decided to quit his job and start a software business when his baby was just 6 months old.
- How many aspiring entrepreneurs are building minimum viable products (MVP) without the “viable” part.
- How the idea for Kickoff labs came from the founders trying to solve a problem they were having themselves.
- How Josh and his co-founder Scott effectively positioned their product in the market against their competitors.
- What the founders did when their first month after the ‘big' launch generated just $10 in revenue.
- How Josh marketed their product and acquired the initial customers in a very non-scalable way.
- How Josh and Scott grew the business and acquired over 1000 paying customers.
Getting to $10K MRR
Weekly coaching, proven frameworks, and a community of early-stage founders.
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Scaling to $1M ARR
Strategic guidance, direct mentorship, and a peer group of 6-figure founders.
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Success Quote
- “Do or do not. There is no try.” – Yoda
Book Recommendation
- “The 4 Hour Work Week” – Tim Ferris
Links & Resources Mentioned
Contact Information
- Josh Ledgard – @joshledgard
- Omer Khan – @omerkhan
Recommended Podcast Episodes
- Airplane: The Importance of Founder-Market Fit in SaaS - with Josh Ma [370]
- N.Rich: From High Churn to Profitable ABM Platform - with Markus Ståhlberg [432]
- What to Do When No One Will Pay for Your SaaS Product - with Ryan Born [228]
- Boast.ai: The Tough Road to SaaS Success and Beyond - with Lloyed Lobo [377]
- From Bootstrapping Struggles to a $60M Exit and Beyond - with Bob Moore [396]
- How to Build a SaaS Brand Without Doing 'Branding' - with Paul Campillo [270]
- Huntress: From NSA Hacker to $120M ARR Security SaaS - with Kyle Hanslovan [429]
- Whooshkaa: Launch & Differentiate Your SaaS in a Crowded Market - with Rob…
- Flow - How to Turnaround a Struggling SaaS Company - with Daniel Scrivner [275]
- ClickFunnels: Bootstrapping a SaaS to $140M ARR with Webinars - with Todd Dickerson [413]