The Surprising Website Metric That Gave This Founder His Startup Idea

Kreg Peeler is the founder and CEO of SpinGo, an integrated solution that helps event makers list, manage and promote events.

SpinGo's event platform combines content from 100,000 sources to produce a robust local event search engine. Its API powers 5,500 entertainment apps, delivering event content to almost 200 million viewers per month. And it's Event Management product helps customers manage all aspects of event planning.

In 2012, Kreg had a media website which included a local events section. His wife was curating the web, finding events and then manually entering this information into the website.

One day, they discovered a surprising website metric that gave Kreg the idea for a new startup. It turned out to be a pretty good idea. Since then, they've grown SpinGo into a community of 200,000 event organizers and raised over $7 million in funding.

In this episode, we talk about the journey that led Kreg to discovering that idea. And we explore how he's transforming SpinGo from a media into a SaaS business.