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The SaaS Podcast

How to Scratch Your Own Itch and Build a 6-Figure SaaS Business – with Josh Ledgard [017]

How to Scratch Your Own Itch and Build a 6-Figure SaaS Business - with Josh Ledgard

Josh is the co-founder of Kickoff Labs, a lead generation platform which provides easy to setup landing pages, combined with lead capture forms and email marketing to help you grow your customers. Josh and his co-founder Scott, launched Kickoff Labs in 2011 and since then have helped their customers generate over 3 million leads.

Key Talking Points

  • Why Josh decided to quit his job and start a software business when his baby was just 6 months old.
  • How many aspiring entrepreneurs are building minimum viable products (MVP) without the “viable” part.
  • How the idea for Kickoff labs came from the founders trying to solve a problem they were having themselves.
  • How Josh and his co-founder Scott effectively positioned their product in the market against their competitors.
  • What the founders did when their first month after the ‘big' launch generated just $10 in revenue.
  • How Josh marketed their product and acquired the initial customers in a very non-scalable way.
  • How Josh and Scott grew the business and acquired over 1000 paying customers.

Success Quote

  • “Do or do not. There is no try.” – Yoda

Book Recommendation

Links & Resources Mentioned

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Omer Khan

Hi, I'm Omer, the founder of SaaS Club and host of The SaaS Podcast. I help early stage founders and entrepreneurs to build, launch and grow successful SaaS businesses. Join me on this journey.