How We Bootstrapped Our SaaS Business from Zero to 8-Figures
Aaron Fulkerson is the co-founder and CEO of MindTouch, a social knowledge base product that powers help centers to improve customer engagement and success. Its clients include companies such as Zenefits, Docker & Paypal – Accenture, Charles Schwab. Mindtouch was founded in 2004, is a multi-million dollar business, profitable and has been bootstrapped from day one.
Aaron previously worked at Microsoft in the Advanced Strategies & Policies group. He has helped informed national education policy at the White. And he's been a contributing writer at CNN, Fortune and Forbes Magazine.
Book Recommendation
- “Start with Why: How Great Leaders Inspire Everyone to Take Action” by Simon Sinek
- “The Challenger Sale: Taking Control of the Customer Conversation” by Matthew Dixon and Brent Adamson
- “Be Here Now” by Ram Dass
- “Zen Mind, Beginner's Mind” by Shunryu Suzuki and David Chadwick
- “Genghis Khan and the Making of the Modern World” by Jack Weatherford
- “Spark: The Revolutionary New Science of Exercise and the Brain” by John J. Ratey
Links, Resources & People Mentioned
Contact Information
Recommended Podcast Episodes
- CommandBar: Mastering Cold Emails to Grow a 7-Figure SaaS - with James Evans [385]
- PSPDFKit: Bootstrapping a SaaS $20K to $1M ARR in 8 Months - with Jonathan Rhyne [407]
- Vacation Tracker: 60 Waitlist Signups to $2M Bootstrapped SaaS - with Lav Crnobrnja [406]
- Boast.ai: The Tough Road to SaaS Success and Beyond - with Lloyed Lobo [377]
- What to Do When No One Will Pay for Your SaaS Product - with Ryan Born [228]
- From Struggling Bootstrapper to $10M+ SaaS CEO - with Ryan Fyfe [294]
- Walls.io: Bootstrapping Solo to Over $10M ARR - with Michael Kamleitner [382]
- From Bootstrapping Struggles to a $60M Exit and Beyond - with Bob Moore [396]
- Whooshkaa: Launch & Differentiate Your SaaS in a Crowded Market - with Rob…
- Cleary: Transitioning from Custom-Services to SaaS Product Success - with Thomas…