How We Bootstrapped Our SaaS Business from Zero to 8-Figures – with Aaron Fulkerson [101]

How We Bootstrapped Our SaaS Business from Zero to 8-Figures

Aaron Fulkerson is the co-founder and CEO of MindTouch, a social knowledge base product that powers help centers to improve customer engagement and success. Its clients include companies such as Zenefits, Docker & Paypal – Accenture, Charles Schwab. Mindtouch was founded in 2004, is a multi-million dollar business, profitable and has been bootstrapped from day one.

Aaron previously worked at Microsoft in the Advanced Strategies & Policies group. He has helped informed national education policy at the White. And he's been a contributing writer at CNN, Fortune and Forbes Magazine.

Book Recommendation

• “Start with Why: How Great Leaders Inspire Everyone to Take Action” by Simon Sinek
• “The Challenger Sale: Taking Control of the Customer Conversation” by Matthew Dixon and Brent Adamson 
• “Be Here Now” by Ram Dass
• “Zen Mind, Beginner's Mind” by Shunryu Suzuki and David Chadwick
• “Genghis Khan and the Making of the Modern World” by Jack Weatherford
• “Spark: The Revolutionary New Science of Exercise and the Brain” by John J. Ratey

Links, Resources & People Mentioned

• MindTouch
• Whirlpool
• Remington
• Docker
• Zenefits
• Steve Bjorg – @bjorg

Contact Information

• Aaron Fulkerson – @Roebot
• Omer Khan – @omerkhan

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