How We Bootstrapped Our SaaS Business from Zero to 8-Figures
Aaron Fulkerson is the co-founder and CEO of MindTouch, a social knowledge base product that powers help centers to improve customer engagement and success. Its clients include companies such as Zenefits, Docker & Paypal – Accenture, Charles Schwab. Mindtouch was founded in 2004, is a multi-million dollar business, profitable and has been bootstrapped from day one.
Aaron previously worked at Microsoft in the Advanced Strategies & Policies group. He has helped informed national education policy at the White. And he's been a contributing writer at CNN, Fortune and Forbes Magazine.
Book Recommendation
- “Start with Why: How Great Leaders Inspire Everyone to Take Action” by Simon Sinek
- “The Challenger Sale: Taking Control of the Customer Conversation” by Matthew Dixon and Brent Adamson
- “Be Here Now” by Ram Dass
- “Zen Mind, Beginner's Mind” by Shunryu Suzuki and David Chadwick
- “Genghis Khan and the Making of the Modern World” by Jack Weatherford
- “Spark: The Revolutionary New Science of Exercise and the Brain” by John J. Ratey
Links, Resources & People Mentioned
Contact Information
Recommended Podcast Episodes
- Paddle: From a Failed SaaS Launch to a $1.4+ Billion Valuation - with Christian…
- Banzai: Pivoting from a Near Collapse to 8 Figure ARR SaaS - with Joe Davy [371]
- Vacation Tracker: 60 Waitlist Signups to $2M Bootstrapped SaaS - with Lav Crnobrnja [406]
- Walls.io: Bootstrapping Solo to Over $10M ARR - with Michael Kamleitner [382]
- Kinetik: From Failed Software to a $10M ARR SaaS Company - with Sufian Chowdhury [360]
- Text Request: Bootstrapping a $15 Million ARR SaaS Company - with Brian Elrod [367]
- A Guide to SaaS Customer Success: Reduce Churn & Grow Revenue - with Nick Mehta [267]
- Unstack: How to Spot a Gap in a Crowded SaaS Market - with Grant Deken [272]
- How a SaaS Startup Used Engineering As Marketing to Drive Growth - with Randy Rayess [155]
- AMP: Speed and Customer Focus in Building an 8-Figure SaaS - with Patrick Barnes [408]